100 Essential Digital Marketing Statistics for 2025: Trends You Need to Know
In the rapidly evolving world of digital marketing, keeping up with the latest statistics is crucial for businesses and marketers alike. Data reveals valuable insights about consumer behavior, market trends, and effective strategies that help shape your next moves. From search engine optimization to content marketing, social media, email, and beyond, these digital marketing statistics for 2025 can offer the insights needed to make informed decisions, optimize campaigns, and maximize ROI. Whether you’re a seasoned professional or a newcomer looking to grow your business online, these numbers highlight the trends, behaviors, and tactics that are driving digital success today.
Let’s dive into 100 of the most impactful digital marketing statistics you need to know for the upcoming year.
General Digital Marketing Statistics
- 63% of businesses have increased their digital marketing budgets since 2021.
- 76% of people think marketing has changed more in the past two years than in the previous 50.
- Companies that blog generate 67% more leads than those that don’t.
- 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
- 72% of marketers describe content creation as their most effective SEO tactic.
- 94% of internet users are actively using mobile devices to browse, up from 85% five years ago.
- 90% of consumers read online reviews before making a purchase decision.
- 82% of people conduct online research before making a buying decision.
- Video marketing content on landing pages can increase conversion rates by 80%.
- 70% of marketers actively invest in content marketing.
SEO Statistics
- Google accounts for over 92% of the global search engine market.
- 49% of marketers report that organic search brings the best ROI.
- 75% of users never scroll past the first page of search results.
- Updating and republishing old blog posts can boost organic traffic by up to 106%.
- SEO drives 1000%+ more traffic than organic social media.
- 61% of marketers believe SEO is the key to online success.
- 51% of smartphone users have discovered a new brand or product through search.
- 90% of searchers haven’t made up their mind about a brand before starting their search.
- 47% of consumers expect a web page to load in 2 seconds or less.
- Local searches account for 46% of all Google searches.
Content Marketing Statistics
- 60% of marketers create at least one piece of content each day.
- 70% of people would rather learn about a company through articles than an advertisement.
- Blog content creation is the third most common content marketing strategy after social media and email marketing.
- 72% of marketers report content marketing increases engagement.
- Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
- 96% of B2B buyers want content with more input from industry thought leaders.
- 69% of marketers actively use a documented content strategy.
- Infographics are liked and shared on social media 3 times more than other types of content.
- 93% of B2B marketers use content marketing.
- 73% of marketers believe content marketing is essential for digital marketing success.
Social Media Marketing Statistics
- 54% of social browsers use social media to research products.
- Facebook ads have a potential reach of 2.8 billion people.
- Instagram has over 1.3 billion monthly active users.
- 68% of marketers plan to increase their video marketing on Facebook.
- Social media is the primary tool used by 67% of marketers to distribute content.
- 89% of marketers believe social media is important for brand exposure.
- LinkedIn is responsible for 80% of B2B leads generated on social media.
- 90% of Instagram users follow at least one business.
- Video content is 40 times more likely to be shared on social media.
- 83% of people prefer Instagram Stories over posts.
Video Marketing Statistics
- 85% of internet users in the U.S. watch video content monthly on any device.
- 92% of marketers believe video is an important part of their strategy.
- 64% of consumers purchase a product after watching branded social videos.
- YouTube is the second-largest search engine, processing more than 3 billion searches per month.
- 90% of video marketers feel the level of competition and noise has increased in the past year.
- Live video is expected to account for 13% of traffic by 2025.
- 86% of businesses use video as a marketing tool.
- 81% of marketers say video has helped them directly increase sales.
- Social videos generate 1200% more shares than text and image content combined.
- Video is predicted to account for 82% of all internet traffic by 2025.
Email Marketing Statistics
- For every $1 spent on email marketing, businesses see a $42 ROI.
- 81% of SMBs rely on email as their primary customer acquisition channel.
- 49% of consumers would like to receive promotional emails from their favorite brands weekly.
- Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns.
- 59% of respondents say marketing emails influence their purchase decisions.
- Emails with personalized subject lines are 26% more likely to be opened.
- 45% of people who receive a promotional email make a purchase.
- 99% of email users check their inbox every day.
- Abandoned cart emails have an open rate of 45%.
- 74% of Baby Boomers think email is the most personal channel to receive a message.
PPC (Pay-Per-Click) Statistics
- PPC visitors are 50% more likely to purchase something than organic visitors.
- 65% of small-to-midsize businesses run a PPC campaign.
- Google’s average CTR across all industries is 3.17% on the search network.
- The average CPC (cost-per-click) for Google Ads across all industries is $2.69.
- 75% of users say paid search ads make it easier to find the information they’re searching for.
- 33% of people click on a paid search ad because it directly answers their search query.
- 65% of small and mid-sized businesses have a PPC campaign.
- 53% of paid clicks come from mobile devices.
- The top 3 paid advertising positions get 41% of clicks on Google search results.
- 63% of people said they would click on a Google ad.
Mobile Marketing Statistics
- 79% of smartphone users have made a purchase online using their mobile device.
- 61% of users are unlikely to return to a site if they had trouble accessing it on mobile.
- Mobile eCommerce is expected to account for 72.9% of eCommerce sales by 2025.
- 70% of mobile searches lead to an action within an hour.
- 80% of smartphone users are more likely to purchase from companies with mobile sites or apps.
- 57% of users won’t recommend a business with a poorly designed mobile site.
- 91% of social media users access social channels via mobile devices.
- Mobile traffic accounts for 54.8% of global web traffic.
- Mobile ads can be 30% more effective than desktop ads.
- 67% of all email opens occur on mobile devices.
E-commerce Statistics
- E-commerce sales are projected to reach $5.7 trillion by 2027.
- 75% of e-commerce sales will come from mobile devices by 2025.
- 53% of all online shopping is done on mobile devices.
- 77% of consumers admit that they’ve purchased from a company because of an email marketing message.
- Global eCommerce sales grew 27.6% in 2020.
- Conversion rates are 2x higher on desktops than on mobile devices.
- 40% of all e-commerce purchases during the holiday season are made on smartphones.
- Personalization can boost eCommerce sales by 10%.
- 85% of people say product information and photos are important for online purchases.
- 73% of customers expect an affordable, quick, and seamless return process.
Customer Experience & Retention Statistics
- 89% of companies view customer experience as a key factor in driving customer loyalty and retention.
- 86% of consumers will pay more for a better customer experience.
- Customers are 4x more likely to switch to a competitor if they encounter a service-related issue.
- 76% of consumers are willing to share data if it improves their customer experience.
- 75% of people expect companies to offer a consistent experience wherever they engage.
- Personalizing the customer experience can reduce acquisition costs by as much as 50%.
- 84% of companies that work to improve their customer experience report an increase in revenue.
- 70% of customers expect brands to understand their personal needs.
- 65% of companies believe that improving customer experience boosts engagement.
- A 5% increase in customer retention can lead to a 25% increase in profit.
As digital marketing continues to evolve, these essential statistics provide a foundation for understanding what works and where to focus your efforts in 2025. At BRAMASEL, we’re committed to helping freelancers, solopreneurs, and self-employed individuals make the most of these insights, crafting tailored strategies that drive results. By staying up-to-date on the latest trends, you can adapt to shifting consumer behaviors, strengthen your brand’s competitive edge, and achieve lasting growth.
Whether it’s refining your SEO approach, investing in video content, or enhancing mobile experiences, BRAMASEL leverages data-driven strategies to empower your business. In the fast-paced world of digital marketing, knowledge is not only power—it’s the key to staying relevant, connected, and ahead of the curve. Let BRAMASEL guide your journey to digital success.
